Privacy policy

Last updated 16 October 2026

Who is responsible for your data

Reece McAllion, trading as Rewear, is the data controller for personal data collected through the Rewear app and website. Contact address: 68 Bolton Road, PR6 9NA.

Questions about your data go to support@rewearuk.com.

This policy explains, in plain terms, what we collect, why, who sees it, and what you can do about it.

What we collect

Only what the service needs to work. Specifically:

We do not collect your location beyond the town you choose to show, we do not read your contacts or photos other than the ones you pick to upload, and we do not use advertising trackers. Your phone may store where and when a photo was taken, and on what camera, inside the photo itself: we remove that from every photo you upload before anybody else can see it.

Why we use it, and on what basis

UK data protection law requires a lawful basis for each use. Ours are:

We do not make automated decisions about you that have legal or similarly significant effects. A photograph can be refused automatically by the check described below. If it is refused as you upload it, that upload does not go through, and nothing else changes. If it is refused after it went live, it is taken off Rewear: a listing that showed it is hidden until the photo is replaced, a profile photo or banner is removed, and a photo sent in a message is taken out of the conversation. If you think a photo was refused wrongly, email support@rewearuk.com within 30 days of the refusal and a person will look at it, with one exception. Nobody, not even us, looks at a photo the check refused with the words "this photo is sexual rather than a picture of an item for sale", "this photo shows nudity" or "we could not accept this photo", or at one it refused with a child in it, which we do not keep at all. If you think one of those was refused by mistake, tell us all the same: we will look at the record of the refusal, which says what the check decided, but not at the photo itself, and you can upload a different photo. We look at that record too for any other refused photo we no longer have.

Recommendations

While you are signed in, we note what you search for (the words and filters) and which listings you open, once a day per listing. With the pieces you save and buy and the sellers you follow, we use this to pick pieces for you under Picked for you, and each pick says why. We do not note maternity wear, or a search or listing whose words speak of a pregnancy, your health or your religion, and Picked for you never offers those pieces. Beauty and grooming searches can touch on health — acne, eczema, hair loss or the menopause, for example — and a search or listing that does is treated the same way. We keep your last 200 searches and 500 listings opened, for up to 180 days. Other members and sellers never see them, and our dashboard only shows the most common searches of the week, and only ones made by at least three members. Basis: our legitimate interest in showing you pieces you are likely to want. It is on unless you switch off Personalised recommendations under Account → Settings → Recommendations, which also deletes this history; you can clear it there at any time.

If you have saved your measurements, Picked for you also favours pieces that should fit you. That rests on the consent you gave when you saved them, not on our legitimate interest: clearing your measurements stops it, and so does switching off personalised recommendations.

If you have chosen style vibes, favourite brands or the sizes you wear on your profile, Picked for you uses them as a light hint too, never ahead of what you actually search for, open, save and buy, and never as the reason given for a pick. Only while personalised recommendations is switched on: switching it off stops it, and so does removing them from your profile. The sizes you wear are also what "In my size" uses, when you choose it in search, and are never shown to anyone else.

Device checks to stop duplicate accounts and reward abuse

One person, one account: that is what keeps reviews, sales and invite rewards honest. To spot somebody opening several accounts under different email addresses, we run two checks when you sign up and when you sign in:

We never keep either as it is. Each is turned into a one-way code with a secret key, so it cannot be read back or matched against anything outside Rewear. With the code for a phone we keep the kind of device and app version (for example “iPhone app 1.0.5”) and when it was first and last used.

What we do with them. If a new account is opened in the app on a phone that already has an open Rewear account, we may refuse it and ask you to sign in to that account instead, or to email support@rewearuk.com if the phone was passed on to you. An internet address is shared by households, offices, universities and mobile networks, so on its own it never refuses an account: we use it only to limit how many new accounts one address can open in a day, to hold back an invite reward between two accounts used on the same address until we have checked it, and to point a person on our team at accounts worth a look. Invites between two accounts used on the same phone are never rewarded.

Why, and on what basis: to prevent fraud and abuse of Rewear and of invite rewards, which is our legitimate interest (UK GDPR Article 6(1)(f)), balanced against your rights. The checks use as little as they can, are kept only as one-way codes, are never used for advertising or to track you across other apps or websites, and are never shared with anyone else. Reading the app identifier is done only because it is strictly necessary to protect accounts and rewards on the service you asked us for. You can object by emailing support@rewearuk.com; we will look at it, although we may need to go on checking to stop fraud.

How long: the code for your phone while your account is open, deleted when you close it. The codes for internet addresses, 90 days after each was last used, and when you close your account. Where an invite of yours was rewarded, a one-way marker of each member’s phone is kept for two years after the reward, like the other invite markers, so that closing an account and joining again does not earn the reward again.

Who sees it

Other members. Your username, profile photo, bio, town, listings, reviews and ratings are visible to everyone using Rewear. When you buy something the seller sees the name and address to post it to; when you sell something the buyer sees your username and town. Messages, and the photos you send in them, are visible only to the two of you, and to us if either of you reports the conversation or a photo in it.

Unless you turn it off, other members who are signed in see roughly when you were last active, on your profile, on the page of each of your listings and at the top of a conversation with you: “Online now”, “Active in the last hour”, “Active today”, “Active yesterday”, “Active in the last week” or “Active in the last month”, and nothing once it has been longer than a month. They never see the time itself. Members you have blocked, and members who have blocked you, never see it. Turn it off under Account → Settings → Show when I’m online and no other member sees it, from then on. The people who run Rewear can see the time you were last active, to help with support and to keep the platform safe.

Your profile also shows everyone what you add to it: your banner photo, status line, style vibes, favourite brands and pinned pieces. And badges worked out afresh from your own listings and orders each time your profile is opened, never stored and only ever shown while they are true: "Measures everything" (every piece on sale that takes measurements has them, on at least three), "Posts within a day" (over your most recent posted orders, up to twenty and never fewer than ten, the middle time from payment to posting is under a day, and no order has been waiting more than a day to be posted) and how many of your pieces have sold and arrived. If you were one of the first 50 people to sell on Rewear, it also shows a Founding seller number, which is given once and kept, even after an account is closed, so that it is never given to anybody else. The sizes you wear are never shown on your profile.

If you switch on the Business seller label, everyone using Rewear can see it while it is on: your trading name on your listings and your profile, and the address you give on your profile. Switch it off and neither is shown, but we keep them so you need not type them again, until you close your account or ask us to delete them.

Service providers, each only for its job. These are all of them:

We do not sell personal data, and we do not share it with advertisers. We will disclose data where the law requires it — a court order, or a lawful request from the police or a regulator.

Some of that processing happens outside the United Kingdom. Specifically:

Email support@rewearuk.com if you would like a copy of the transfer agreement we rely on for any of these.

How long we keep it

Your rights

You can ask us to:

Email support@rewearuk.com from the address on your account and we will respond within one month. There is no charge.

You do not need to write to us to delete your account. In the app or on the website, go to Account → Settings → Delete account and confirm with your password. If you never confirmed your email address, Delete this account is at the bottom of the Confirm your email screen instead. www.rewearuk.com/delete-account sets out how, and what is deleted and what is kept, and works without the app or an account. If you cannot sign in, email support@rewearuk.com from the address on your account and we will delete it for you.

If you are unhappy with how we have handled your data you can complain to the Information Commissioner’s Office at ico.org.uk. We would rather you told us first so we can put it right.

Cookies and local storage

No tracking cookies, no advertising cookies and no analytics cookies. We count visits without storing anything on your device (see What we collect), and there is nothing here to consent to — everything below is needed to provide the service you asked for, which is why you are told about it rather than asked to agree to it.

The same code builds the website and the apps, so both store the same ten things. In a browser they sit in local storage; in the apps, in the app’s private storage, and the sign-in token goes into the device keychain instead. Of these ten, only the sign-in token leaves your device: you send it back to us to prove who you are.

The apps also keep two things of their own that do leave your phone, both described under Who sees it: the random IDs made when the app is installed, which go to Expo, and, if you allow notifications, your phone’s push token, which goes to us and to Expo so that a notification can reach it. The website keeps neither.

The apps also read your phone’s app identifier when you sign up or sign in, for the device checks described above. It is sent to us only with that request, and we keep only a one-way code made from it. The website reads nothing of the kind.

On the website’s checkout page only, Stripe’s payment form (Stripe.js, loaded from js.stripe.com) sets two cookies of Stripe’s own, __stripe_mid (kept for a year) and __stripe_sid (kept for 30 minutes), and collects details of your browser and device, so that Stripe can detect and prevent fraud. Stripe uses them under its own privacy policy. They are strictly necessary to take your payment safely, so they are not asked for. While a payment is going through, the website also keeps rewear.pendingPayment in your browser tab’s session storage: the payment’s reference and the basket, delivery and address it is for, so that your order can still be placed if the page reloads or your bank sends you to its own page to approve the payment. It is removed once your order is placed, and goes when you close the tab. The apps keep neither.

Clearing site data in your browser, or deleting the app, removes all of it.

Children

Rewear is for adults. We do not knowingly collect data from anyone under 18. If you believe a child has created an account, tell us and we will remove it.

Security

Passwords are stored as salted hashes, never as plain text. Sign-in tokens are signed and expire. Access to the production database is limited to the people who run the service.

No system is perfectly secure. If we discover a breach that puts your data at risk we will tell you, and the ICO, as the law requires.

Changes to this policy

We will update this policy when the way we handle data changes — for example if we add a provider. The date at the top is the date of the last change. For anything significant we will email you.

Contact

Reece McAllion, 68 Bolton Road, PR6 9NA. Email: support@rewearuk.com.